IMC CHINA EXCHANGE

We had the amazing opportunity to learn all about Guangzhou, China. This city of flowers is home to 14 million people and the main trading hub in all of China.

Team Innovation had a great time working at Charm!

Team Global Insights interned in Guangzhou with the Guangzhou Muncipal Government. They worked to rebrand and reposition the city of more than 13 million for an international business audience. 

Professor Ebel taught 17 WVU students and a class of Chinese Students about Marketing. They worked together on daily assignments, but they became more than just classmates. Many lifelong friendships were made. 

Team Creative interned in Guangzhou for MsShe, the first upscale women’s fashion brand that focuses solely on plus size women. They re-positioned the company and gave them marketing advice on how to expand into the international market. 

Team Strategy interned in Foshan with the Shunde Idea Industry Park. They re-positioned the companys brand, created a marketing campaign, and outlined the future breakthrough goal's of the company to expand it's business internationally.

After a week of class at GDUFS, we got to experience the beauty of the flower city firsthand. 

We explored the Forbidden City, Tiannamen Square, the Summer Palace, and the Great Wall. 

While in Shanghai, we had fun learning about the culture and China's history.

Before a few weeks of hard work, we had a little fun touring Hong Kong.